Nadia Delane McArthur

Content Designer @Best Buy

Spearheaded the consultation and development of Best Buy’s content design chatbot, as co-founder of the AI and Content Committee. This initiative centralized AI insights and established a pivotal resource for grammar, style, voice, and tone queries, reducing the need for direct inquiries and aiming to decrease labor costs through improved efficiency.Co-founded the AI and Content Committee to integrate AI-driven solutions across Best Buy, enhancing business-wide workflows and digital communication strategies.Developed and standardized smart response strategies for Google and Apple business messages, enhancing responsiveness and customer service efficiency.Increased virtual sales engagement by 7% with conversational language.Consulted on and designed IVR content, resulting in an 85% increase in conversion rates via Apple Messages.Authored comprehensive style guides for Virtual Sales and XD Chat, ensuring consistency and coherence across digital communication channels.Mentored and managed a team member’s portfolio, significantly contributing to their career advancement post-internship.Co-designed versatile chatbot conversations, optimizing user interaction across multiple communication platforms.Headed the enhancement of buttons and links for improved usability and accessibility across digital platforms.Facilitated naming workshops that successfully developed new industry-relevant names at Best Buy