Nadia Ahmadi

About Nadia Ahmadi

With a strong foundation in retail marketing and a focus on customer experience, I specialize in developing brand strategies that drive growth and engagement. I have extensive experience in the convenience and petroleum retail industry, where I lead store expansion, manage operations, and execute marketing initiatives for Fast Fill Market.My background in UX design and user research enhances my ability to create integrated customer journeys across physical and digital channels. From optimizing store layouts to improving digital touchpoints, I use data-driven insights and creative strategy to strengthen brand interactions and boost loyalty.I’m passionate about building cohesive, high-impact experiences that align business goals with customer needs, leveraging marketing, design thinking, and operational knowledge to deliver measurable results both in-store and online.

Experience

1. Marketing & Operations Manager

   Gawfco Enterprises, Inc

   Jan 2024 — Present · Lafayette, CA, US

   Drive brand growth and market presence through the expansion of Fast Fill Market stores, leveraging UX and user research to create seamless customer experiences across physical and digital touchpoints.• Lead convenience store category management and vendor relations, using consumer insights and sales data to curate product assortments that align with customer preferences and maximize revenue.• Identify and implement new technologies to enhance the customer journey, streamline operations, and elevate the in-store experience.• Develop and execute integrated marketing strategies for new store launches, resulting in a 10% increase in customer traffic and stronger brand visibility.• Oversee the redesign of Gawfco’s corporate website and the development of Fast Fill Market’s loyalty app to boost customer retention and digital engagement.• Collaborate cross-functionally with product, engineering, and sales teams to ensure marketing initiatives align with user needs and business goals, driving cohesive and impactful brand experiences.

Education

• Northwestern University

  Master's degree, Marketing

  2025

• University of California, Davis

  BS, Managerial Economics & BA, International Relations

  2014 — 2018

• The London School of Economics and Political Science (LSE)

  Study Abroad Program

  2017 — 2017