Nadia Uccheddu
Perceived Quality Experience Manager @Technogym
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WORK HISTORY
Perceived Quality Experience Manager @Technogym
EDUCATION
COREP (Continuing Research and Education Consortium)
MSc, Cognitive Ergonomics – COREP Turin
University of Turin, Italy
Degree in Clinical Psychology + PhD eligibility – University of Turin, Clinical Psychology
NCS – NeuroComScience
MSc, Scientific Analysis of Non-verbal Behavior – NeuroComScience
SKILLS
ABOUT NADIA UCCHEDDU
I design how quality feels | Perceived Quality, Psychology & Sensory UX | Automotive InnovatorWith over 20 years of experience in the automotive industry, I specialize in shaping how customers experience vehicles through sight, touch, sound, and emotional response.Currently leading Perceived Quality at Group Lotus, I’ve developed strategic processes and tools that translate design intent into measurable, customer-perceived excellence. My approach is rooted in psychology, cognitive ergonomics, and user-centred design. I’ve also introduced neuroscience-informed methodologies to elevate how we understand and apply perceived quality across lighting, materials, geometry, and sound.I believe that perceived quality is not just about fit and finish - it’s about making customers feel the product before they even interact with it.
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