Nadia Hamdan

About Nadia Hamdan

Nadia Hamdan currently serves as Manager, Customer Experience & Innovation Consulting for the Publicis Sapient experience team. She manages both experimentation and personalization programs for primarily D2C clients. Within a few months of her employment, she elevated the presence and impact of the CRO program by authoring go-to-market material for prospective clients, gaining client respect and confidence in CRO, leading to new and renewed account contracts, and by transforming internal and client-facing CRO processes and material. Her dedication and attention-to-detail have led to publicly shared positive sentiment and appreciation from both clients and team members. With over 8+ years in experimentation and personalization, she’s running growth-oriented CRO programs for hundreds of both B2B and B2C mid to enterprise-level companies. Having been exposed to countless industry sectors, her expertise in website and landing page optimization is second-to-none. She connects the dots between clients’ respective marketing and technology disciplines as a means to identify friction points in purchase journeys and to provide innovative solutions that deliver results. She’d love to see experimentation and personalization grow exponentially as a solution that marketing agencies provide and is willing to support seeing it through.

Experience

1. Manager, Customer Experience & Innovation Consulting

   Publicis Sapient

   Dec 2025 — Present · US

   Defined and operationalized objective-based experimentation roadmaps aligned to executive growth KPIs, integrating CRO, personalization, and AI-powered audience strategies into multi-quarter transformation plans- Leveraged deep D2C, B2B, and enterprise expertise to architect ROI-driven experimentation and personalization strategies that align cross-functional stakeholders around measurable growth outcomes (CVR, pipeline velocity, retention, and LTV)- Designed and deployed predictive and behavioral segmentation frameworks leveraging first-party data to drive real-time personalization and lifecycle optimization- Translated complex analytics (e.g, Google Analytics 4, Microsoft Clarity) into executive-ready insights, identifyinghigh-impact friction points and quantifying revenue opportunity across digital journeys- Established experimentation governance models, including prioritization frameworks (ICE/RICE), statistical rigor standards, and AI testing protocols to scale program maturity across client organizations- Mentored junior consultants and cross-functional stakeholders on advanced experimentation methodologies, statistical interpretation, and AI use cases in digital optimization- Drove agile optimization workflows through backlog management and sprint planning in Jira, ensuring alignment between strategy, engineering, analytics, and creative teams- Spearheaded AI adoption initiatives, evaluating emerging martech and experimentation technologies to future-proof client digital ecosystems.

Education

• Utah Valley University

  Bachelor of Science - BS, Digital Marketing

  2017 — 2020

• Marcus High School

  High School Diploma