Nadia Georgieva
CRO Experimentation Manager, Journey Optimisation @Lloyds Banking Group
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WORK HISTORY
CRO Experimentation Manager, Journey Optimisation @Lloyds Banking Group
Edinburgh, GB
EDUCATION
Lancaster University
Bachelor of Science - BS
Lancaster University
Master of Science - MS
High School of Natural Sciences and Mathematics “Nancho Popovich”
High School Diploma
ABOUT NADIA GEORGIEVA
As a CRO Experimentation Manager, I lead the strategy for enhancing user experience and driving revenue growth through data-driven insights and testing methodologies. My role involves planning and executing A/B and multivariate testing strategies using advanced tools like Adobe Target, Contentsquare, DY while continuously researching industry trends to implement cutting-edge improvements.I specialise in personalisation, identifying key user segments and optimizing their journeys to align with the business’ broader goals. My work in UX focuses on monitoring user behavior, scoping new features, and troubleshooting issues to create seamless online experiences.Additionally, I provide detailed analysis and reporting on conversion metrics, helping to inform strategic decisions and ensure ongoing success in our digital initiatives with customer being at the heart of all changes.
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