Nadia A.
Experienced Founder & Digital Marketing Expert | Data-Driven | Digital Strategy | Customer Experience | Analytics
- Role
- Senior Digital Director at Mango Strategies
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Nadia A.
Experienced Founder and Digital Marketing Expert with an 8+ year proven track record, placing a strong emphasis on multiple project delivery and execution by leveraging data-driven insights for analyzing customer behavior, setting development goals, defining objectives, and establishing key performance indicators (KPIs). Proficient in managing digital assets and tools like Google Tag Manager, Medallia, adept at analyzing survey responses, conducting social media and digital listening reporting, formulating digital marketing strategies, and sharing customer experience data across software platforms. Strong communication skills and demonstrated expertise in both quantitative and qualitative analytics.
Experience
Senior Digital Director
Aug 2021 — Present · Houston, TX, US
Led digital campaigns targeting parents of school-aged children with Meta and Google Ads, significantly boosting charter school enrollment- Strategically developed highly targeted digital ad audiences, utilizing geotargeting and sector interests with tools such as Meta Ads, Google Ads and Google Tag Manager- Derived insights and recommendations from data to recommendations to executive teams.Conducted monthly ad performance analyses, extracting actionable insights for continuous strategy refinement.
Education
University of South Florida
Bachelor of Science, Biology and Environmental Science and Policy
1996 — 2001
University of Tampa
MBA, Business Administration
2001 — 2004
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