Nadezhda Bej
Senior Manager Digital Brand Experience @Ruby Group
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WORK HISTORY
Senior Manager Digital Brand Experience @Ruby Group
Munich, DE
Team Lead: Digital Marketing and Digital Brand Team- Most notably acted as project lead and product owner for the complete relaunch of the company\'s two main websites – from concept and content to UX, functionality and implementation- Managed collaboration with design and development agencies, led internal stakeholder alignment and oversaw cross-functional project timelines- Oversaw development of page structures and wireframes, defined features and functionalities, and led content strategy and creation for the new platforms- Most notably also led the relaunch of the Corporate Design, including definition of a Digital Brand GuideBuilding on previous role- Defined and executed the digital brand and marketing strategy across platforms- Led digital brand evolution across guest touchpoints, enhancing consistency and contributing to improved guest satisfaction- Oversaw multichannel campaigns to drive revenue, enhance visibility and engagement- Shaped digital guest journey and communication tools to reflect brand identity and improve UX- Managed and aligned digital product design and development from a brand and customer experience perspective- Directed storytelling, visual identity and campaign design across digital assets- Ensured consistency of look & feel and messaging throughout the customer lifecycle- Served as key interface to hotel opening and go-live processes, ensuring brand alignment and readiness of digital tools and communication channels
EDUCATION
New College Durham
Bachelor of Arts (B.A.), Management, Business and Administration
European Management Academy
International Advanced Diploma, Management
FOM University of Applied Sciences for Economics and Management
Master of Science (M.Sc.), Marketing & Communication
ABOUT NADEZHDA BEJ
With a strong foundation in digital marketing and brand experience, I bring 10 years of hands-on experience in building and shaping digital brand ecosystems. My work has always been guided by a deep understanding of and passion for brand identity and a structured, collaborative approach to digital transformation.Throughout my career, I have had the opportunity to define and implement brand-aligned processes, lead digital initiatives, and manage cross-functional projects and teams across marketing, design and tech. From website relaunches and various digital products to guest journeys and performance-driven campaigns – I’ve shaped digital experiences that stay true to the brand while delivering impact and value.I approach my work with curiosity, a hands-on mentality and a strong focus on clarity and structure. My strength lies in translating strategic vision into operational reality – always with a deep appreciation for aesthetics, storytelling and user experience. Digital Brand Strategy | Design | 🧩 Digital Projects | Digital Marketing | Content & Storytelling | 🤝 Leadership
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