Nader Abou Chakra
Vice President, Sales & Marketing @Urbanmop
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WORK HISTORY
Vice President, Sales & Marketing @Urbanmop
Ottawa, ON, CA
Strategic Planning and Execution: Drive sales and marketing strategies informed by market research and SWOT analysis to achieve growth in Ottawa and the Greater Toronto Area. Sales Management: Recruit, train, and lead a high-performing sales team, optimize sales processes, and develop pricing strategies to acquire and retain customers. Marketing Management: Strengthen brand positioning, oversee advertising and content marketing, implement SEO and SEM, and manage social media and website optimization to boost visibility. Budget and Financial Management: Plan and manage sales and marketing budgets, track ROI through key performance metrics, and report results to stakeholders. Partnership and Collaboration: Forge strategic partnerships with local businesses, communities, and influencers, and collaborate cross-departmentally to deliver seamless customer experiences. Innovation and Continuous Improvement: Stay updated on industry trends, adopt new technologies, and leverage customer feedback to refine services and maintain a competitive edge.
EDUCATION
American University of Beirut
Bachelors, Graphic Design
University of Portsmouth
Masters, Interactive Multimedia
SKILLS
ABOUT NADER ABOU CHAKRA
Starting with a foundation in fine arts, I kicked off my career as a graphic designer and worked my way up to Associate Creative Director for brands like Mercedes, Sheraton, and L\'Oréal. My journey then took a twist into brand-building at a global pharmaceutical giant, where I learned to use creativity to fuel business growth. Leading the global launch of a medical portal, I contributed to a multidisciplinary communications strategy across 32 countries, proving that cross-functional collaboration and inclusive team spirit are indispensable.Ever the entrepreneur, I started my own brand and marketing agency, diving headfirst into digital marketing and client servicing. This adventure prepared me for a marketing role at a regional real estate developer, where I unified the corporate narrative and led strategic rebranding efforts. After moving to Canada, I redefined a cleaning company\'s brand strategy to tackle gender biases and advocate for women\'s empowerment and mental health.With over two decades of experience, my career has seamlessly combined technology, design, and strategy, always pushing the envelope and solving problems with a dash of creativity.
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