Nadeem Mahdi

About Nadeem Mahdi

Digital Marketing Professional/Manager/Consultant with more than 10+ years of industry…

Experience

1. Manager

   GUS Education India

   Nov 2022 — Present · Hyderabad, IN

   Directly responsible for developing and implementing strategies aimed at expanding the group\'s online affiliates in order to ensure the effective development and implementation of GUS affiliate programs.Create and implement strategies to broaden the reach of GUS Education brands throughout the world (the UK, the US, Germany, Canada, and Asia).Investigate, establish, and carry out strategies to form alliances with online affiliates, and affiliate networks, and introduce new technologies aimed at important brand demographics.Manage an existing affiliate partner portfolio, nurturing them for incremental income year after year, and ensuring successful lead creation.Develop digital marketing activities for current affiliates, such as marketing message development, copy and creative concepts, implementation, and live placement.Monitor, analyze, and assess all affiliate marketing activity, with an emphasis on campaign cost vs. ROI, to verify compliance with business standards.Accountable for the establishment and implementation of affiliate marketing budgets for all GUS brands, as well as having a financial framework against which all marketing efforts are guided and tracked.Use appropriate metrics to track progress and analyze data to provide recommendations on how to enhance existing efforts and generate new ones.Responsible for the performance of the affiliate marketing team by having regular team meetings, explicitly allocating work, conducting merit evaluations, mentoring direct reports, and choosing and inducting team members.Establish, encourage, and expand collaboration and communication with external and internal partners/stakeholders to foster mutual trust, and assure a coherent strategy, internal efficiency, and external value proposition.Accountable for the proactive and commercial management of publishers/affiliates to achieve desired outcomes and performance.

Education

• Gowtham Jr Colloge

  Intermediate

  2009 — 2012

Skills

• Website and Webapplication Development
• Facebook
• Analytics and Conversion Optimization
• Web Analytics
• Marketing Strategy
• Global Brand Development
• Forum Postings
• Planning Services
• Mobile Applications
• Twitter
• Youtube
• Entertainment
• Direct Marketing
• Creative Strategic Design
• Directory Submissions
• Article Submission
• Wordpress
• Marketing
• Mobile Application Development
• Websites
• Social Media Marketing
• Conversion Optimization
• Sem
• Email Marketing
• Blog Marketing
• Google Webmaster Tools
• Advertising
• Digital Media Placement
• Creative Services
• Classifieds
• Digital Marketing
• Search Analysis
• Linkedin
• One Way Link Building
• Smo
• Link Building
• Search Engine Submission
• Social Bookmarking
• Marketing Research
• Online Reputation Management