Nada U.

Driving Revenue Through Execution: GTM Strategy, Partner Alliances, Channel Growth, and Integrated B2B Marketing Programs

Role
Global Microsoft Alliance Partner Manager at Improving
Location
Cleveland, OH, US
LinkedIn followers
500 followers

About Nada U.

Passionate marketing professional with years of experience in B2B IT marketing + partner alliances. Successful track record of developing and executing marketing initiatives that deliver results by working closely with cross-functional teams + strategic partners. Skillset includes: marketing strategy + planning, demand + lead generation, integrated marketing, channel + partner marketing, solution/product marketing, marketing communications, field + event marketing, international marketing, content development, and budget management.

Experience

  1. Global Microsoft Alliance Partner Manager

    Improving

    May 2025 — Present

    Responsible for managing the Microsoft partner relationship in the Americas. Develop strategic partner business plan that supports corporate goals and work with cross functional teams to execute against the plan.

Education

  • Cleveland State University

    BBA, Business Administration; Marketing

    1992 — 2000

Skills

  • Program Management
  • Go-to-Market Strategy
  • Salesforce.com
  • Sales Enablement
  • Management
  • Product Marketing
  • Sales Presentations
  • Integrated Marketing
  • Multi-Channel Marketing
  • Sales Operations
  • Marketing Management
  • Email Marketing
  • Strategy
  • Lead Generation
  • Marketing
  • Software as a Service (Saas)
  • Business Development
  • Digital Marketing
  • Marketing Automation
  • Product Management
  • Online Marketing
  • Brand Management
  • Marketing Strategy
  • Saas
  • Content Marketing
  • Trade Shows
  • Direct Sales
  • Demand Generation
  • Account Management
  • Business Alliances
  • Strategic Partnerships
  • Budgets
  • Sales Process
  • B2b
  • New Business Development
  • Direct Marketing
  • Channel Partners
  • Solution Selling
  • Problem Solving
  • Customer Relationship Management (Crm)

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Nada U. — Global Microsoft Alliance Partner Manager at Improving in Cleveland, OH, US | Unifers