Nada Matti-Leighton

WORK HISTORY

EDUCATION

SKILLS

ABOUT NADA MATTI-LEIGHTON

I work with leaders to grow their businesses by helping identify who they are, where to play, and how to win.Usually at moments of inflection where what’s always worked has plateaued - growth has stalled, or momentum is starting to create friction.We achieve this together, by: 1. FINDING STRATEGIC CLARITY | Define Your Brand Strategy -> At minimum, understand your audience, positioning and objectives. And also (if you need to), uncover your Why? How? and What? to establish your purpose and a stand-out brand experience for long-term success. For brands young and old. CREATING A GROWTH PLAN | Fire Up Your Marketing Strategy -> Deliver new and/or improve existing marketing strategies. Analyse current performance, company strengths, opportunities and competitive advantages to identify priority markets, audiences and products. How you engage your audience. And how to communicate your brand identity. For Business Leaders and Senior Marketers. FORGING A PARTNERSHIP | Advisory & Fractional CMO -> a senior growth partner providing ongoing strategic support, helping brands and businesses flourish, to do the right things for the right reasons. For Business Leaders and Senior Marketers.I am a growth strategist working through the lens of brand and marketing strategy, with over 19 years of international and commercial experience. My background is varied and predominantly in-house: designer to entrepreneur to brander to marketer to strategist. I tend to be industry agnostic, with experience working in travel and leisure, outdoor, adventure, food & drink, art, charity, experience and design sectors.I partner with high-growth scale-ups and established SMEs, including: HeyLO, Moon Roast Coffee, Brevis, Sprigster, BCorp Canopy & Stars, and established family-run cum employee-owned travel brand Sawday\'s. I am particularly proud to be one of the Founding Members of Canopy & Stars, helping grow from startup zero to seven figures in less than six years with 30% to 50% year-on-year growth since launch. I\'ve spoken at VISION Bristol, sat on panel discussions and been a creative and strategic judge for the Influencer Marketing Awards (IMA). I am a Do Lectures alumnus (Wales 2016). I am a Kerning the Gap mentor.My purpose is to see things differently with honesty and optimism so we can create limitless opportunities.Get in touch n•••@bynada.co.uk or send me a DM, I\'d love to work with you.