Nacho Sanchez
Director of Performance Media @VERB Interactive
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WORK HISTORY
Director of Performance Media @VERB Interactive
Halifax, NS, CA
Lead a team of digital strategists focused on driving performance and innovation across client campaigns. I set the strategic direction for paid media initiatives, provide high-level guidance on campaign strategy, and empower my team to take ownership of execution and optimization. My role combines hands-on leadership with a focus on growth — ensuring both our clients’ success and the professional development of our team.
EDUCATION
University of Prince Edward Island
Bachelor’s Degree, Marketing
SKILLS
ABOUT NACHO SANCHEZ
My journey in performance media strategy has rapidly evolved, marked by a recent promotion to Media Group Lead. With certifications in Search and Display Ads from Google, alongside an Advanced Google Ads recognition from LinkedIn, I have a proven track record in maximizing campaign impact through paid social platforms, particularly Facebook Ads.The team at VERB Interactive and I have harnessed data-driven insights to craft targeted campaigns that resonate with diverse audiences, resulting in substantial engagement uplifts. Adept at navigating the evolving digital landscape, my commitment to strategic innovation and collaboration has been instrumental in delivering exceptional media performance outcomes.
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