Nabila Zahur

About Nabila Zahur

MBA graduate and FMCG professional with strong market research, analytics & brand management skills, with 8 years of experience in P&G’s China/APAC business and 5 years of consulting experience across US FMCG clients at Numerator. I have deep experience across Beauty, Pet, Beverages and Baby industries. I love using my communication skills and insight into people\'s lives to help brands and companies make a difference in people\'s lives and in their real-life problems. I enjoy the creativity required to turn brand visions and data-based insights into strategy and communications.I\'m experienced at pushing for change in organizations, both in corporate and startup environments, and am able to build and sustain relationships with internal & external stakeholders while managing competing priorities.Based in Seattle, Washington.Originally from Bangladesh, have lived/worked in Singapore for 10+ years, with a brief stint in Sydney.

Experience

1. Consulting Manager

   Numerator

   Nov 2023 — Present

   I help clients across FMCG gain a better understanding of critical business problems through a consumer behavior lens - from questions like \"which flavor of ice cream leads to more repeat?\" to \"how can we double our household penetration next year?\" I also lead a team of five consultants and analysts, and am always looking for ways to energize, empower and grow my team.

Education

• National University of Singapore

  Master of Business Administration (M.B.A.), Strategy & Organisation

  2016 — 2018

• National University of Singapore

  Bachelor of Science (Hons.), Life Sciences with a concentration in Molecular and Cell Biology

  2008 — 2012

• Seneca Polytechnic

  Graduate Certificate, Brand Management

  2020 — 2021