Nabetsi Torres
Director, Product and Consumer Marketing @Pci Not The Big Company
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WORK HISTORY
Director, Product and Consumer Marketing @Pci Not The Big Company
Sarasota, FL, US
Promoted to lead Product Management and Consumer Marketing functions, owning end-to-end strategy across product development, buyer modeling, growth marketing, and digital experiences. I oversee a cross-functional team spanning product, marketing, and development prioritization, ensuring all efforts directly drive revenue, profitability, and consumer engagement. I also manage the company’s consumer marketing budget (15% of revenue), optimizing spend to reach audiences most likely to purchase.My focus is to ensure we meet customers where they are—by creating seamless digital touchpoints, strengthening alumni engagement, and expanding our e-commerce so alumni can verify, connect, and shop with ease.
EDUCATION
University of North Florida
Bachelors, Computer Information Systems
SKILLS
ABOUT NABETSI TORRES
About Me I am a Product Innovation & Marketing Executive with a proven track record of driving transformational growth, building market leadership, and creating exceptional customer experiences. My career has been defined by a passion for innovation, collaboration, and achieving results that exceed expectations. What I Do I specialize in leading cross-functional teams to deliver innovative, customer-focused solutions that not only meet business objectives but also redefine market standards. Whether it’s launching groundbreaking products, optimizing existing portfolios, or driving strategic initiatives, I thrive on tackling complex challenges and turning them into opportunities for success. My ExpertiseProduct Lifecycle Mastery: From ideation and design to launch and optimization, I bring a holistic approach to product management that delivers consistent results.Data-Driven Decision-Making: Leveraging advanced analytics and market insights, I ensure every strategy is backed by data and designed for impact.Go-To-Market Strategies: I develop compelling GTM plans that resonate with customers, drive adoption, and generate measurable ROI.Team Leadership: I build and empower high-performing teams, fostering collaboration and aligning efforts to achieve shared goals.Global Product Portfolios: I’m recognized for scaling global product lines and driving revenue growth in competitive markets.🤝 Collaborative Leadership Building strong relationships with stakeholders is at the core of my approach. I believe that collaboration fuels innovation, and I’ve partnered with teams across organizations to create solutions that make a difference. What Drives Me Innovation and transformation are my passions. I am inspired by the opportunity to create products and strategies that shape the future while delivering value to customers and driving business success. Beyond Work When I’m not immersed in product innovation, I enjoy creating content for travel and Florida adventures. I’m always eager to connect with like-minded professionals and explore opportunities to make an impact. Let’s Connect! I’m always open to conversations about product innovation, marketing strategies, or any exciting new opportunities. Feel free to reach out to me here on LinkedIn.
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