Nabendu Chakrabarty

About Nabendu Chakrabarty

I’m a Brand Marketing & Communications leader with 11+ years building and stewarding brands as long-term institutions rather than short-term campaigns.I specialise in brand strategy, narrative development, reputation building, and go-to-market leadership across legacy organisations and high-growth businesses. My work focuses on shaping clear brand positioning and external narratives that strengthen trust, relevance, and commercial impact.I bring a business-first approach to branding—combining consumer insight, data, and cultural understanding to drive sustainable brand equity. I’ve partnered closely with founders, CXOs, and senior leadership teams on high-impact brand, PR, and transformation mandates across consumer and B2B2C environments.

Experience

1. Brand Manager

   Bata India Limited

   Feb 2025 — Present · Gurugram, IN

   I lead brand management for Power, Hush Puppies, and Dr. Scholl’s—driving strategy across digital, retail, and offline channels. I repositioned Power with the EasySlide, Move+, and Stamina collections, creating performance-led campaigns for urban, active consumers. I develop 360-degree campaigns, manage cross-functional collaboration with creative, media, and retail teams, and ensure alignment with global brand guidelines. I’ve overseen campaign planning, creative development, photoshoots, and provided strategic input for product launches and seasonal drops.

Education

• Kendriya Vidyalaya

  Senior School Certificate

• International Institute of Mass Media - India

  Post Graduate Diploma in Mass Communication

• University of Bedfordshire

  Master of Business Administration (MBA)

• Cotton University

  Bachelor of Arts (English Hons.)

Skills

• Team Management
• Analytics
• Time Management
• Strategic Planning
• Financial Analysis
• Business Development
• Online Marketing
• Digital Marketing
• Content Marketing
• Market Research
• Marketing Strategy
• Marketing
• Management
• Recruiting
• Vendor Management
• Customer Service
• Integrated Marketing
• Social Media
• SEO
• Performance Management
• Crm
• Leadership