Nabendu Paul
AI Enthusiast 🚀| Prompt Engineering | Top-notch AI Tools | AI Automation | Generative AI | Digital Marketing | Shopify Management | Performance Marketing | Branding | SEO | AEO | Social Media Marketing
- Role
- Digital Marketing Lead at Virtual Employee Pvt. Ltd.
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Nabendu Paul
Certified Digital and Search Marketing professional with 15+ years of experience in…
Experience
Digital Marketing Lead
Jun 2021 — Present · IN
Digital Marketing Strategy & ExecutionDevelop and oversee the implementation of digital marketing strategies to drive brand awareness and lead generation.Align marketing efforts with business goals to optimize customer acquisition and retention.2. Search Engine Optimization (SEO)Lead SEO initiatives, including keyword research, on-page and off-page optimization, and link-building strategies.Monitor search engine ranking performance and implement strategies for continuous improvement.3. Performance Marketing & Paid CampaignsManage and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms.Track and analyze campaign performance, ensuring maximum ROI.4. Social Media & Content MarketingDevelop and execute content marketing strategies, including blog posts, whitepapers, and social media content.Oversee social media management and engagement on LinkedIn, Twitter, Facebook, and Instagram.5. Website & Conversion Rate Optimization (CRO)Ensure website optimization for user experience and conversion rate improvements.Implement A/B testing and analytics-driven adjustments to enhance engagement.6. Lead Generation & NurturingDevelop data-driven strategies to generate high-quality leads through organic and paid channels.Set up lead nurturing campaigns using marketing automation tools.7. Email Marketing & AutomationDesign and execute targeted email marketing campaigns for different customer segments.Leverage automation tools for personalized email workflows.8. Analytics & ReportingMonitor key performance indicators (KPIs) like traffic, conversion rates, and ROI.Generate insights and recommendations based on data analysis to improve digital marketing performance.9. Team Collaboration & LeadershipLead and mentor a team of digital marketing specialists, ensuring effective execution of marketing initiatives.Collaborate with cross-functional teams, including content writers, designers, and developers.
Skills
- Web Content
- Html
- Ppc
- Sem
- Search Engine Marketing (Sem)
- Local Search
- Web Marketing
- Content Marketing
- Wordpress
- Search Advertising
- Viral Marketing
- Email Marketing
- Mobile App Marketing
- Google Analytics
- Web Analytics
- Integrated Marketing
- Online Reputation Management
- Conversion Optimization
- Blogging
- Social Media
- Integrated Brand Marketing
- Search Analysis
- Management
- Content Management
- Mobile Marketing
- SEO
- Mobile Applications
- Pay Per Click (Ppc)
- Online Advertising
- Advertising
- Organic Search
- Website Development
- Online Marketing
- E-Commerce
- Social Media Marketing
- Digital Strategy
- Business Development
- User Experience
- Google Adwords Professional
- Digital Marketing
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