Nabendu Pathar
E-commerce Growth Specialist | Digital Marketing Manager | Online marketing strategists | Multimedia Coach | Creative Designer | Video Editor | Food Blogger | Q-commerce Sales & Operations | Seller Account Experience
- Role
- Manager - Ecommerce & Digital Marketing at Duncans Tea Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Nabendu Pathar
l work at the intersection of E-commerce, Digital Marketing, and Creative Execution…
Experience
Manager - Ecommerce & Digital Marketing
Dec 2020 — Present · Kolkata, IN
Key Responsibilities:1. Ecommerce Strategy & Management:Develop and execute ecommerce strategies to increase online sales.Manage product listings, pricing, and promotions on ecommerce platforms - Amazon, Flipkart, Snapdeal, Jiomart, Tata 1mg and few more.Optimize the customer journey on the website, improving user experience, and ensuring easy navigation, checkout, and payment processes.Analyze ecommerce performance using metrics like traffic, conversion rates, and customer retention.2. Digital Marketing Campaigns:Plan and execute digital marketing strategies, including SEO, SEM, social media marketing, and email campaigns.Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).Develop content strategies for blogs, social media, and online ads to boost engagement and brand awareness.Collaborate with content creators and designers to create engaging visuals and copy.3. Data Analysis & Reporting:Analyze website traffic and performance through tools like Google Analytics.Generate reports on the effectiveness of marketing campaigns, conversion rates, and sales metrics.Use insights to make data-driven decisions for future campaigns and ecommerce strategies.4. Customer Relationship Management (CRM):Implement and manage CRM tools to improve customer retention.Monitor customer feedback, reviews, and inquiries to improve product offerings and customer service.5. Cross-functional Collaboration:Work closely with the product, logistics, and IT teams to ensure smooth order fulfillment.Coordinate with external vendors, such as digital marketing agencies or web development teams.6. Market Research & Trends:Stay updated with the latest ecommerce trends, platforms, and digital marketing tools.Research competitor strategies and identify opportunities for growth and differentiation.
Education
Calcutta University, Kolkata
BA - Bachelor of Arts, English Language and Literature/Letters
Kendriya Vidyalaya No. 1 Saltlake
Humanities/Humanistic Studies
1992 — 1998
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