Naama Kruh

About Naama Kruh

Creative UX expert with 18+ years hands-on experience in UX design and research in a variety of industries, products, and platforms. Proven track record leveraging research background, cognitive psychology, and brain science studies to create intuitive experiences. Successfully conducted user and market research, transformed data into insights, and translated insights into successful design strategies, concepts, and experiences. Passionate about producing extraordinary experiences based on real user needs, business objectives, and effective communication.Tools- Prototyping & Design: Sketch, Invision, Adobe XD, Axure, Figma, Balsamiq - Research: Usertesting.com, Dovetail, Hotjar, Google Analytics Areas of Expertise: UX Strategy, Concept Design, Design Thinking, UI Assets, User Flows, Detail Design, Live Demos, Storytelling, Wireframes & Mockups, User Interviews, Usability Testing, Statistical Analysis, Survey Design, Card Sorting, Remote Testing, Personas and User Jurnies, Cross-functional CollaborationCore Skills & Achievements - Developed an innovative B2B Enterprise Solution, winning the 2019 Fierce Innovation Award- Integrated analytical thinking, creativity, and behavioral understanding to develop delightful experiences- Led and executed strategic design projects simultaneously in fast-paced environments, meeting deadlines, and delivering excellent results- Creatively adapted research methods and processes to overcome research challenges and design innovative products- Research Advocate, drove research initiatives and presented recommendations to stakeholders

Experience

1. Founder Ux Design & Strategy, Ai Solutions

   Mindesign

   Jul 2022 — Present · Sunnyvale, CA, US

   As the founder and consultant at Mindesign, I provide expert consulting in UX, product, and behavior design, transforming complex problems into user-centered solutions. My work spans strategy, research, and hands-on design, delivering impactful experiences across diverse industries. Projects examples:UNICEFDefined and designed an AI-powered internal bot, enabling seamless interaction with multiple knowledge bases. Worked closely with stakeholders to create a solution that is both efficient and accessible, supporting UNICEF’s complex organizational needs.ENDLESS AIConsulted on UX and product strategy for an AI assistant app, optimizing user engagement and interaction flows, driving adoption, and enhancing the user journey through targeted design insights.AIR FORCESpearheaded the design team for a critical iOS application used for flight planning and tracking. My role was instrumental in translating complex operational workflows into a user-friendly interface, ensuring efficiency and effectiveness in high-stakes environments.

Education

• Bar-Ilan University

  Brain Science, first year of PHD studies

  2006 — 2007

• Ben-Gurion University of the Negev

  BA, Behavioral Sciences

  2000

• Stanford University

  Design Implementation, Design to Market

  2019

• Tel Aviv University

  Master's degree, Cognitive Psychology

  2001 — 2003

Skills

• Mobile Devices
• User Interface
• Human Computer Interaction
• Game Design
• User Experience
• Usability Testing
• Mobile Applications
• Product Management
• Software Design
• Testing
• Usability
• Usability Engineering
• User Interface Design
• Quality Assurance
• Start-Ups
• Web Applications