Nico Lehé
Director of Digital Strategy @P360
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WORK HISTORY
Director of Digital Strategy @P360
NJ, US
ABOUT NICO LEHÉ
Better judgment loses to better packaging. Every time.Agencies, fractional CMOs, consultants, solopreneurs, different titles, same structural problem. The depth is real, and invisible until the first invoice.20 years of senior strategist reps. Startups, scaleups, three public companies.Substitution is the pattern. Every anti-pattern in service-business failure is the same move: avoid the hard upstream decision, buy a downstream substitute. Head of Growth without a thesis. Rebrand without positioning. Content calendar without opinion. The substitute is always purchasable. The upstream work isn\'t.I write about what senior strategists see that the rest of the room misses.Follow if you sell strategic thinking.
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