Shashank Yadav

About Shashank Yadav

Strategic and data-driven marketing leader with 10+ years of experience across OTT, digital media, and entertainment sectors-delivering growth-focused campaigns, elevating user acquisition, and building powerful brand narratives that convert.At the core of my work lies a passion for crafting stories that not only engage but drive measurable business impact. I specialize in building full-funnel marketing strategies, executing localized campaigns, and scaling digital ecosystems for both B2B and B2C environments.My professional mantra: “.”From scripting go-to-market strategies for blockbuster OTT releases to building international engagement among the South Asian diaspora, my work spans a wide spectrum - leveraging traditional ATL/BTL media, digital innovation (AR/VR), performance marketing, influencer networks, and high-impact storytelling.At, I pioneered immersive marketing formats using Augmented Reality and Virtual Reality, partnering with cross-functional creative and event teams to push the boundaries of content-driven engagement. At, I drove 3 and 2 in just 6 months by establishing strategic B2B partnerships and optimizing performance-based campaigns.Highlights of my journey:Delivered 100+ across OTT, social, print, radio, influencer, and digital platformsBuilt & led cross-functional teams, improving operational efficiency and executionCreated content and analytics frameworks that empowered data-driven decision-makingMentored junior marketers and sales teams, fostering growth-oriented team culturesSuccessfully scaled marketing units from ground-up in new regional marketsAs a marketing leader, I combine a strong foundation in brand strategy, media planning, and content design with a sharp focus on growth, ROI, and long-term audience engagement. I thrive in high-energy environments where creativity meets performance, and where bold ideas are backed by real outcomes. ’ if you\'re building a purpose-driven brand, launching a digital product, or exploring innovative ways to engage and retain modern audiences- especially across OTT, subscription, or media-tech ecosystems.Reach me:@7382.

Experience

1. Senior Marketing Manager

   T-Hub

   Nov 2025 — Present · Hyderabad, IN

Education

• Welingkar Institute of Management

  PGP , Media and Entertainment

  2018 — 2019

• Krishna University, Machhlipattanam

  Bachelor's degree, Business/Commerce, General

  2011 — 2014