Nikhil Nayak

About Nikhil Nayak

I build and scale digital ecosystems that directly drive positive engagement, outcomes and commercial performance.Over 19+ years across Pharma, Healthcare and BFSI, I have: Built and deployed omnichannel engagement programs across multiple therapy areas Designed digital ecosystems integrating MarTech, data and content to improve reach and conversion Partnered with leading pharma organizations (Abbott, AstraZeneca, Novartis, Pfizer and others) to deliver measurable business impact Translated digital strategy into execution frameworks used across brands and marketsCurrently at Glenmark, I am: Building a unified omnichannel engagement model across India Formulations Developing scalable digital communication and content engines for HCPs and patients Driving adoption of MarTech, data and AI-led decisioning across commercial teams Identifying and activating whitespace opportunities to expand reach beyond traditional channelsWhat I actually do: Build digital programs from 0→1 and scale them across brands Design HCP and patient engagement journeys (not just campaigns) Translate medical and marketing inputs into deployable digital assets Work hands-on with teams to execute, optimize and scale initiativesMy focus is simple: move digital from “support function” to “growth engine”.

Experience

1. Digital Excellence & Mcm Lead Commercial Excellence

   Glenmark Pharmaceuticals

   Nov 2022 — Present · Mumbai, IN

   Continually driving Digital Transformation in Healthcare ||My role involves developing and executing innovative strategies that enhance patient outcomes and drive business growth.Core expertise :Strategic Planning: Crafting comprehensive digital roadmaps that align with business objectives and deliver exceptional relationships with the end-customer.Cross-Functional Leadership: Fostering collaboration and innovation across diverse teams to ensure successful execution of digital initiatives.Patient-Centric Innovation: Leveraging cutting-edge technologies to improve patient access, engagement, and adherence to therapy.Omnichannel strategy & executionWith a relentless focus on improvement, I lead initiatives to explore emerging technologies, streamline workflows, and collaborate effectively with stakeholders to drive digital adoption across the India Formulations business.

Education

• R. D. National College

  12th, Science (Maths, Physics, Chemistry & Biology)

• University of Mumbai

  B.M.S, International Marketing

• DY Patil University

  MBA, Digital Marketing