Kelly mac

About Kelly mac

With a dynamic background in media, marketing, branding, communication, and broadcasting, I bring a wide range of skills and leadership experience to every opportunity. My passion for people, storytelling, and strategy has fueled a successful career across multiple top U.S. markets.Core Competencies:• Leadership & Talent Development• Effective Communication• Event & Project Management• DEI Advocacy• Social Media Management & Digital Strategy• Branding, Marketing & Advertising• Campaign Creation & Execution• Talent Recruitment• Audience, Brand, Market & Music Research• Music Programming, Scheduling & Library Management• Content Creation: Compelling, Timely, RelatableContest, Event & Promotion DevelopmentCareer Journey:My journey began at Radio One in Cleveland, OH, where I started as a part-time receptionist. Through perseverance and a strong work ethic, I earned promotions to On-Air Personality and Programming Assistant for WZAK and WENZ.From there, I relocated to Charleston, SC, where I served as APD/MD and Afternoon Host for WWBZ. When the station changed formats, I joined as the Night Host and achieved historic Arbitron ratings with 30+ shares in my time slot.Later, I was recruited to WBLX in Mobile, AL as Morning Show Co-Host and Producer. When my former Operations Manager transitioned to Greenville, SC, he brought me on board at WJMZ as APD/MD/On-Air Personality. During my five-year tenure, I made station history as the first afternoon host to rank #1 in drive-time—and earned several industry awards and accolades.Those successes led to a rare opportunity at WUSL & WDAS in Philadelphia, where I served as APD & Music Director for two legendary brands.My background also includes leadership roles such as:• Program Director / Afternoon Host at WTLC – Indianapolis• MD/APD/On-Air Talent at WBAV – Charlotte• Program Director / Brand Manager / On-Air Host at KTCX – Southeast TexasI’m passionate about creating memorable content, building strong teams, and connecting brands to audiences in meaningful ways.

Experience

1. Director of Event Management

   Ground Level Legacy Center

   Mar 2022 — Present · Pineville, NC, US

   Leads the company towards its annual private event sales goals by overseeing the sales process to qualify leads, execute sales contracts, increase event space awareness, and build relationships with vendors. • Defines and delivers intrinsic value for private events, delivering top-level customer service, and creating relationships with clients. • Responsible for the oversight of safety, aesthetic appeal, and security of event spaces and grounds. • Acts as a liaison between the facility and operations teams with external clients, vendors, and guests• Plans events from start to finish• Social Media Management• Generates ideas for speciality events• Manages overall communication of the company along with the booking process, contracts, and event budgets• Sponsorship negotiations• Vendor Management • Managing logistics of the event venue• Creating and managing marketing plans

Skills

• Maestro
• Scott Studios
• Voiceovers
• Macbook
• Strategic Communications
• Radio Broadcasting
• Event Planning
• Rcs Selector
• Marketing Strategy
• Pd Advantage
• Music Research
• Mediabase
• Tapscan
• Market Analysis
• Email Marketing
• Prophet
• Program Management
• On-Air Hosting
• Programming
• Digital Media
• Music Master Software
• Administrative Work
• Radio Programming
• Social Media Marketing
• Coordinating Special Events
• Great Motivator
• Bds
• Powerpoint
• Blogging
• Facebook Fan Page Creation
• Radio Host
• Twitter
• Broadcast Television
• Custom Facebook Pages
• Communication Skills
• Radio Promotions
• Special Events Coordination
• Ppm
• Arbitron
• Management