Michael Hodges

About Michael Hodges

I am a technical marketer with skills in media buying, creative testing, and marketing flow development. With a passion for client success and business growth, I bring extensive experience in digital marketing, strategy development, and paid media to the table.Always growing with technology, I have been using AI to create marketing flow and integration as early as 2022 for my freelance clients and have provided strategic marketing plans for over 300 clients in my agency career.Some of my achievements include-Reduced a financial services brand’s CPA by 84% by implementing CRM integration with Meta-Maintained ROAS goals on first-order activation by adding cost caps while 3X spend for a DTC brand-Doubled online revenue for a major CPG brand by shifting the budget away from pure awareness to engaging customers with the email newsletter through paid advertising.

Experience

1. Media Buyer

   Proper Lever

   May 2025 — Present

   Connecting brands with local markets through data-driven paid media campaigns on Facebook, Instagram, Google, YouTube, and TikTok.

Education

• Frederick Douglass High School, Atlanta

  High School Diploma, Business/Commerce, General

  2012 — 2012

• Alcovy High School

  High School Diploma

  2008 — 2011

• The Hong Kong Polytechnic University

  Student Exchange, Knowledge Management

  2016 — 2016

• Georgia State University

  Attended, Bachelor of Business Administration, Computer Information Systems

  2012 — 2017