Michael Zell
Senior Vice President of Digital | Digital Strategy
- Role
- Senior Vice President of Digital at BECU
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Michael Zell
With over 25 years of experience in marketing, user experience, analytics, and strategy, I am an accomplished leader in the digital domain, delivering innovative and impactful solutions across diverse industries. As the Senior Vice President of Digital at BECU, I oversee the comprehensive digital strategy and roadmap, ensuring our web, online banking, origination, and mobile banking programs align with the needs and goals of our members.I lead a dynamic team of 40+ digital strategists, design and UX experts, and digital product specialists. Together, we collaborate with internal and external partners to implement advanced functionality and technology, optimize user experiences, and provide actionable analytics. Achievements include deploying new customer origination and fraud platforms, selecting and launching new business online banking platforms, developing and expanding an enterprise user experience team, and evaluating and selecting a new platform for conversational AI.I am passionate about driving digital growth and innovation at BECU, always upholding our values and vision to better serve our members.
Experience
Senior Vice President of Digital
May 2018 — Present · Seattle, WA, US
Responsible for BECU’s web, online banking, origination and mobile banking programs. I manage the overall digital strategy and roadmap including long-term planning, implementation of new functionality and technology, user experience, and the ongoing feature development and relevant analytics.all in the service of our members.
Education
UW Foster School of Business
MBA, Marketing
1995 — 1996
University of Washington
BA, Economics
1985 — 1987
Skills
- Client Services
- Analytics
- Business Intelligence
- Consulting
- Customer Insight
- Leadership
- Marketing Strategy
- Product Development
- Crm
- Project Management
- Customer Relationship Management (Crm)
- Product Management
- Online Marketing
- Team Management
- Online Advertising
- Marketing
- Interactive Marketing
- Mobile Marketing
- Strategic Partnerships
- Business Development
- Digital Marketing
- Strategy
- E-Commerce
- Saas
- Management
- Digital Media
- Web Analytics
- Integrated Marketing
- Digital Strategy
- Advertising
- Lead Generation
- Competitive Analysis
- Entrepreneurship
- Start-Ups
- Awesomeness
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