Mystie Pulliam

About Mystie Pulliam

Experienced category management professional with proven strengths in identifying customer opportunities and facilitating solution development with the account team and other stakeholders. Dedicated to maintaining a reputation built on quality, uncompromising ethics, and additionally: Strong expertise of syndicated data including IRI/Circana, Nielsen, and Household panel data Proven ability to deliver knowledge of category, channel, and shopper insights to sales teams through syndicated & internal data while aligning with retailer strategy and business goals Certified Professional Category Analyst (CPCA, Category Management Association) Proficient in JDA Space Planning software Outstanding communication and interpersonal skills honed through development of key relationships Excellent organizational and leadership skills with strong problem-solving ability Expertly handle intense customer concerns/issues in a professional and concise manner Skilled to meet performance metrics including sales with category and space management objectives

Experience

1. Category Insights Executive

   Molson Coors Beverage Company

   Feb 2019 — Present · Charlotte, NC, US

   Experienced category management professional with significant contributions to diversified multi-billion-dollar core businesses. Proven Category Advisor with strengths in identifying customer opportunities and facilitating solution development with HQ buyers and other stakeholders. Distinguished ability for accessing data and translating it into action. Energetic team player with strong values and a passion for insights and relationship building. Devise Beer category management and growth strategies for major convenience store retailers totaling $191MM annually in Beer category sales Gain entry and expansion into new accounts through the development of innovative category and space solutions Develop in-depth category reviews with shopper insights to drive opportunities and create recommendations for retailer buying teams Create merchandising strategies and lead Space Management Projects Leverage data and analytics to answer customer business questions and provide insights on retail and shopper trends Mentor employees for operational wins and team effectiveness Serve as Peer Subject Matter Expert training peers on internal tools Achieved 2020 performance target goals +145% during Pandemic

Education

• University of Missouri-Columbia

  Bachelor of Science (B.S.)

• University of North Carolina at Charlotte

  Master of Business Administration - MBA

  2022 — 2024

Skills

• Fast-Moving Consumer Goods (Fmcg)
• Marketing
• Key Account Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Trade Marketing
• Consumer Products
• Management
• Team Building
• Retail
• Category Management
• Shopper Marketing
• Grocery
• Direct Store Delivery
• Nielsen
• Customer Insight
• Market Analysis
• Microsoft Office
• Sales
• Merchandising
• Market Research
• Business Development
• Leadership
• Inventory Management
• Forecasting
• Analytics
• Business Strategy
• Strategic Planning
• Iri
• Key Account Development
• Beverage Industry