Myshel Lyn Frenz
CRM, Email & Digital Marketing Growth and Revenue Consultant at Mattel, Inc.
- Role
- Sr Manager Ecommerce & Dtc Crm (Consultant) at Mattel, Inc.
- Location
- Malibu, CA, US
- LinkedIn followers
- 500 followers
About Myshel Lyn Frenz
Results driven Email Marketing and CRM Strategist with a 10+ year career dedicated to developing conversion-focused growth and revenue CRM/Email Marketing programs by leveraging best-in-class Enterprise ESP and CRM solutions with optimization strategies and industry best practices to deliver the right message, to the right customer, at the right time. Expertise includes: Campaign Production, ESP, CRM and CPD Platform Implementation and Integration, Cross-Channel Marketing Automation, SMS/Push Mobile Marketing, Personalized Lifecycles, Loyalty Programs, Retention Programs, Landing Page Optimization, UI/UX Optimization, Graphic Design, Copy Writing, A/B and Multivariate Testing, Campaign Optimization, Data Analysis and KPI Reporting.
Experience
Sr Manager Ecommerce & Dtc Crm (Consultant)
Aug 2022 — Present · El Segundo, CA, US
Education
Loyola Marymount University
BA: Business Communications (coursework)
1989 — 1991
University of California, Irvine
BA
1991 — 1993
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