Mysba Regis

About Mysba Regis

OBJECTIVETo incorporate and utilize my marketing, product management, operations management, and customer service skills in a dynamic, challenging and stimulating environment that provides opportunity to advance professionally. I am interested in working for a company that promotes continued learning and provides the opportunity to work in a team environment yet allows for individuality and independence on projects.Specialties: Adobe creative suite, advertising, art direction, brochure design, budgeting, conferences, content management, crm, customer relations, customer service, editing, market planning, marketing, marketing collateral, Microsoft suite, press releases, public relations, publicity, research, sales, Salesforce, web site production.

Experience

1. Associate Vice President, Strategist

   Crosby Marketing Communications

   Nov 2021 — Present · Bethesda, MD, US

   Inspiring Actions That Matter. At Crosby, we develop integrated marketing communications programs that help our clients positively impact people’s lives by influencing opinion and motivating behavior change.• Oversee quality and budget of client accounts, manage client relationships, provide strategic counsel, and present deliverables.• Lead cross-functional team of 20 staff to conduct strategic planning, audience research, branding development, advertising, web content creation, media outreach, multilingual collateral development, and social and digital media content creation.• Executed successful completion of HHS telehealth marketing contract.• Lead planning and execution of rebranding campaign for a prominent federal agency to increase awareness among college students to promote recruitment efforts.• Oversee agency staff and vendor team to create a dynamic marketing campaign featuring digital, out of home, PSA and print advertising to increase brand awareness.

Education

• Virginia Wesleyan College

  Bachelor of Arts - BA

Skills

• Competitive Analysis
• Social Media Marketing
• Publicity
• Social Networking
• Market Planning
• Marketing Communications
• Facebook
• Event Planning
• Online Advertising
• Corporate Communications
• Content Management
• Mobile Marketing
• Sales
• Digital Marketing
• Marketing Management
• Email Marketing
• Editing
• Online Marketing
• Web Content
• Web Site Production
• Integrated Marketing
• Nonprofits
• Product Management
• Customer Service
• Marketing
• Project Management
• Adobe Acrobat
• Direct Marketing
• SEO
• Public Relations
• Social Media
• Press Releases
• Digital Media
• Research
• Brochures
• Strategic Planning
• Marketing Research
• Program Management
• Account Management
• Interactive Marketing