Myryah Nicholas
Senior Brand Strategist
- Role
- Senior Brand Strategist at Black Bamboo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Brand Strategist
Jun 2022 — Present · New York, NY, US
Led end-to-end consumer research initiatives across quantitative and qualitative modules, encompassing consumer research, expert foresight, trend forecasting, and competitive audits to uncover insights that shape strategic, brand-tailored innovations for multinational brands in fashion, spirits, snacks, and beverage sectors.• Informed brand strategy through consumer research by developing discussion guides, moderating ethnographies and focus groups, creating stimuli, and writing illustrative reports to reveal insights on category usage, brand health, and new product acceptance, ensuring alignment with consumer values and purchasing behaviors.• Guided cross-functional creative ideation, concept development, and feasibility assessment workshops, collaborating with clients, creative consumers, and designers to generate brand-specific growth opportunities enhancing brand differentiation and market relevance.• Crafted over 30 high-potential product concepts, achieving top quintile differentiation and up to 34% higher trial potential than competitive benchmarks by prioritizing insight-driven consumer benefits like flavor variety, quality cues, health benefits, and occasion-specific needs.
Education
NYU Stern School of Business
Master of Business Administration - MBA
2020 — 2022
Georgia Institute of Technology
Bachelor's Degree
2012 — 2014
Spelman College
Bachelor of Science (BS)
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.