Myrosha Daley
Sales Director, North America @Herschel Supply Company
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WORK HISTORY
Sales Director, North America @Herschel Supply Company
Vancouver, BC, CA
Accountabilities and Accomplishments• Leads and coaches a multi-channel sales organization across the U.S. and Canada, spanning specialty, majors, independents, and emerging verticals.• Designed and implemented new seasonal sales programs, incentives, and commercial frameworks to drive sustainable, margin-rich revenue growth.• Added a new six-figure revenue stream with a strategic partner and delivered double-digit growth within an existing seven-figure account.• Updated the sales organization by introducing new systems for scorecards, prebook programs, and field communication.• Improved operational efficiency by rebuilding legacy processes around sampling, MAPP governance, and commission workflows.• Strengthened rep coverage and execution by recruiting, hiring, and onboarding agents in key territories, including territory redesign.• Improved cross-functional alignment with Sales Ops, AR, Planning, Product, Marketing, and Finance to support smoother seasonal execution and stronger commercial outcomes.
EDUCATION
Capilano University
Bachelor of Business Administration (BBA)
Capilano University
Advanced Marketing Diploma
Capilano University
Bachelor of Business Administration - BBA
SKILLS
ABOUT MYROSHA DALEY
I’m a builder and a leader. I’ve spent over 15 years growing premium outdoor and lifestyle brands across North America, leading teams, setting strategy, and driving sustainable revenue growth in competitive markets. I’m at my best when I’m shaping go-to-market strategy, building strong partnerships, and aligning people around a clear direction.My background is rooted in wholesale, but my work has always lived at the intersection of sales, product, brand, and planning. I’ve led eight-figure businesses, managed seven-figure operating budgets, and partnered closely with cross-functional teams to turn market insight and data into action.The outdoors isn’t just the industry I work in — it’s how I live. From snowboarding to surfing, hiking to triathlon, to teaching yoga, that lived experience allows me to connect authentically with people and products, and to build trust with both teams and customers.
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