Myron B.
Director, Experiential @Sturdy
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WORK HISTORY
Director, Experiential @Sturdy
Los Angeles, CA, US
At STURDY, I lead experiential strategy across some of the most culturally relevant and creatively ambitious brand campaigns in the industry. I work at the intersection of vision and logistics—driving creative ideation, overseeing production, and aligning every activation with real business impact.In this role, I:• Own strategy and execution for large-scale events and branded experiences across entertainment, tech, fashion, and culture• Lead cross-functional teams through concept development, budgeting, fabrication, vendor management, and post-event analytics• Collaborate closely with marketing, PR, and brand stakeholders to ensure every touchpoint is intentional and audience-focused• Manage multi-million-dollar budgets while balancing creative risk with operational excellence• Help shape the future of STURDY’s experiential offerings—from internal team development to external pitch strategyFrom F1 in Miami to the Paid in Full Awards in Las Vegas, I focus on crafting events that don’t just show up—they show out, shift perception, and drive measurable results.
EDUCATION
Des Moines Area Community College
AA, Graphic Design
Iowa State University
Bachelors of Arts, Advertising & Marketing Communications
SKILLS
ABOUT MYRON B.
I design experiences that don’t just entertain — they shift perception, spark conversation, and drive measurable results.As Director of Experiential at STURDY, I lead cross-functional teams through the full arc of production — from vision to execution — ensuring that every detail serves both the audience and the brand. I’ve built my career on the belief that experiential should be both soulful and strategic: rooted in culture, driven by creativity, and aligned with outcomes.Over the years, I’ve overseen large-scale activations, led multimillion-dollar budgets, and partnered closely with marketing, PR, and brand teams to shape campaigns that matter. I don’t just manage logistics — I manage energy, creative alignment, and stakeholder trust.These days, I’m focused on scaling bigger ideas and mentoring stronger teams. I’m passionate about driving impact at the leadership level — building systems that grow with the work and stories that stick well beyond the event itself.
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