Myrnaliz Neco
President & CEO @Intellicon Group Corp
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WORK HISTORY
President & CEO @Intellicon Group Corp
The Woodlands, TX, US
Responsible for all aspects of marketing operations. Managing more than 26 social media and digital platforms. Planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Experienced in marketing, art direction, and social media management. In addition an outstanding communicator, demonstrating excellent interpersonal and analytical skills.
ABOUT MYRNALIZ NECO
In 2005, Myrnaliz founded Intellicon Group Corp. As the CEO, she launched more than 400 successful marketing campaigns and revolutionary experiential success stories. In 2010, the productivity of the business platform transformed the way of not only work, but life, by ending the collective delusion that the burnout price must pay for success.For the last fifteen years, Myrnaliz has successfully combined her business aspirations with a variety of significant personal challenges. Always searching for the best opportunities to work with, and on behalf of clients, focusing on the best deals possible. Mother of six, wife, daughter and marketer, in 2017 the Neco family moved to The Woodlands, looking for even better opportunities for their children. Owner and CEO of many success stories, challenges, and personal transformations.Expert in Sales and Marketing.Direct Marketing Strategies development and execution. and also provide all the following:1. Participates in the design of the promotional materials and maintains contacts with the Key Accounts and DCs, in order to supervise all promotional activities.2. Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.3. Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.4. Responsible for management and monitoring of Trade Marketing Investments and initiatives execution.5. Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.6. Establishing channel strategies and implementing the associated plans.7. Development of a trade promotional plan with key customers and channels.8. For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept.Specialties: 9. Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.10. Working closely with key customers to provide category and shopper insights to drive performance.11. Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority 12. Providing seasoned leadership and execution of the Marketing strategy into impact programs.
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