Myriam Cruz
Division Diverse Donor Program Director @American Red Cross
Signup · Get unlimited contacts
WORK HISTORY
Division Diverse Donor Program Director @American Red Cross
US
Lead multicultural engagement strategies across 10 states to expand blood donations from Latino, Black, and LGBTQ+ communities.Design and launch campaigns to recruit new donors and increase diverse donor participation.Develop data-driven outreach frameworks to align regional activities with national collection goals, influencing outcomes.Train recruitment and collections teams on cultural competency, improving donor experience and trust.
EDUCATION
Arizona State University
Nonprofit Management Certificate
University of Arizona
Executive MBA, Concentration in Marketing
Northern Arizona University
Bachelor of Science in Business Administration, Marketing, Advertising
SKILLS
ABOUT MYRIAM CRUZ
I am a bilingual communications executive with more than 15 years of experience shaping campaigns for nonprofits, government, and global brands. My expertise spans public relations, media relations, multicultural marketing, and community engagement — with a strong track record of building programs that not only inform, but also inspire action.Currently, I serve as the Diverse Donor Program Manager for the American Red Cross across the Southwest and Rocky Mountains division, where I lead initiatives across 10 states to increase blood donations among Latino, Black, and LGBTQ+ communities. These campaigns have strengthened community trust, expanded the donor base, and demonstrated how culturally resonant communications can save lives.Beyond my role at the Red Cross, I contribute as a board member and keynote speaker, sharing insights on multicultural engagement, inclusive leadership, and the power of communications to drive measurable impact. I am passionate about developing strategies that bridge communities, elevate diverse voices, and create long-lasting change.Global perspective, local impact — whether leading national campaigns or engaging directly with communities, I believe communications are most powerful when they connect people to purpose.#MulticulturalMarketing #StrategicCommunications #CommunityEngagement #LatinaLeadership #BilingualPR #SocialImpactSpecialties: advertising, public relations, marketing, community relations, thought leadership, event planning, fundraising, database administration, Microsoft office, social media, press releases, media interviews, publicity, sales, Spanish, bilingual, translations, speechwriting, media strategy, content development, Hispanic outreach.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.