Myranda Marzocco

Digital Growth Marketing Manager @Nearmap

San Diego, CA, US

Lead the NA (North America) paid B2C digital media strategy which includes (PPC, Paid Social, Content Syndication, 6sense, Bing, Reddit, Facebook, Display)•Identify highly targeted audiences and execute campaigns designed to pull prospects into our Marketing nurture programs• Lead the execution strategy of paid media campaigns, including campaignimplementation, optimization, testing, and reporting• Set and meet digital marketing pipeline contribution targets in accordancewith regional revenue goals for new and existing customers• Optimize campaigns by developing a roadmap and A/B experimentationframework to test new hypotheses, reduce CPA, and increase customer LTV• Manage campaign budgets while tracking and reviewing digital marketingcampaign ROI against business targets• Analyze and build weekly, monthly and quarterly KPI reports to identifytrends, efficiencies, and opportunities that help scale regional markets• Interface and collaborate with members of the global Digtial Growth Team,sharing strategies and learnings for the benefit of the business at large.Establish and manage digital account-based marketing campaigns thatsupport enterprise growth campaigns across vertical markets• Drive the creation of target audience lists and segments with industry go-to-market teams• Work within the 6sense sales and marketing platform, monitoring predictiveaccount models to increase influenced revenue within vertical markets• Recommend and implement new approaches to digital ABM through testand learn programs• Implement performance tracking using Google Tag Manager, UTM and Google Analytics• Analyze and report on end-to-end conversion of leads and prospects generatedfrom outbound and paid social media channels

San Diego State University

Bachelor of Business Administration - BBA