Myra Hyams
Director, Affiliate Brand Experience - FIFA World Cup 2026™ at On Location
- Role
- Director, Affiliate Brand Experience - Fifa World Cup 2026tm at on Location at On Location
- Location
- Novato, CA, US
- LinkedIn followers
- 500 followers
About Myra Hyams
Global event and experiential marketing professional with over 15 years of experience in activating large-scale events to drive business growth, marketing initiatives, and hospitality programs across D2C, B2C, B2B, and C-level audiences. Proficient in maximizing contractual assets, leading cross-functional teams, and optimizing financial and resource management. Known for strong interpersonal, communication, and leadership skills, with a strong passion for mentoring teams and fostering professional growth. Committed to delivering unique, once-in-a-lifetime guest experiences.Notable projects include managing hospitality programs for the FIFA World Cup (2), Olympic Games (6), Super Bowl (5), and Formula One races (2).
Experience
Director, Affiliate Brand Experience - Fifa World Cup 2026tm at on Location
Dec 2024 — Present
Education
University of Colorado Boulder
BS, Psychology
2002 — 2006
Skills
- Marketing
- Event Planning
- Relationship Marketing
- Sports Management
- Sponsorship Sales
- Event Management
- Management
- Integrated Marketing
- Sports
- Sports Marketing
- Sponsorship
- Corporate Events
- Sponsorship Activation
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