Myra Gorostiaga

Vice President, Digital Analytics & Strategy at A+E Global Media

Role: Vice President, Digital Analytics at A+E Global Media
Location: New York, NY, US
LinkedIn followers: 500 followers

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Experience

Vice President, Digital Analytics
A+E Global Media
Jul 2023 — Present · New York, NY, US
Lead a Research & Analytics team dedicated to driving growth and content performance through data-driven insights. Our work includes:• Uncovering revenue growth opportunities and shaping digital content strategy• Optimizing video monetization across social platforms (YouTube, Facebook, Snapchat) through behavioral and audience data• Analyzing TVOD purchase and rental trends across key partners, including Amazon, Google, and Apple• Evaluating user behavior across DTC subscription services (Lifetime Movie Club, Crime Central, History Vault)• Measuring creative resonance and the impact of marketing efforts across social media platforms (TikTok, Facebook, Instagram, X)

Skills

Web Analytics
Market Research
Word of Mouth Marketing
Digital Strategy
Management
Digital Marketing
Digital Media
Social Media Measurement
Social Media
Social Media Marketing
Strategy
Marketing Strategy
Online Marketing
Competitive Analysis
Online Advertising
Analytics
Mobile Marketing

Contact information

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Work email
•••••@aenetworks.com
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Current company

A+E Global Media

Entertainment Providers · 2.2K employees · New York, New York, United States

A+E Global Media™, a joint venture of Disney-ABC Television Group and Hearst, is an innovative, multiplatform content powerhouse that reaches audiences everywhere and is comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI®, Home.Made.Nation™ and VICE TV®. Our audiences extend to more than 414 million households in 200+ territories and in 40+ languages. With over 70,000 distinct assets available around the world, the company produces best-in-class content across the multiplatform landscape. A+E Global Media boasts full-scale production capabilities with A+E Studios® and A+E Factual Studios™. A+E Digital encompasses Websites, Apps, social media, short form content, AVOD offerings; and SVOD products A&E Crime Central™, HISTORY Vault® and Lifetime Movie Club™ and 60+ FAST channels from the company’s wildly popular library. A+E Global Media is headquartered in the United States, with owned & operated entities in Japan, Korea, Southeast Asia, and a joint venture in LATAM.

aenetworks.com

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