Mylien Collins

About Mylien Collins

I am a results-driven marketing leader with an entrepreneurial spirit and a keen eye for future trends. With a strong analytical background and a talent for ideation, I thrive on being a change agent, unafraid to take calculated risks that yield significant results for my clients and employers. My expertise spans multiple industries, including hospitality, travel, IT/software, real estate, and IT services, providing me with a comprehensive understanding of diverse marketing landscapes. With over 18 years of professional experience, I have honed my skills in companies of varying sizes and stages. Half of my career was dedicated to mastering the intricacies of marketing within a leading international brand, where I continuously refined my expertise. For four years, I led a Digital Marketing agency\'s top-tier client program, spearheading marketing restructuring, strategy, and branding initiatives. My proven success encompasses strategic planning, data analysis, digital and brand marketing, paid media and search optimization, merchandising, content development, public relations, and social media. In addition to my professional endeavors, I am passionate about real estate. Together with my husband, I have successfully navigated various real estate investments under FHG Investments LLC. Our ventures include owning and managing short-term and long-term rentals, RV shares, and fixer-uppers, all of which have enriched my experience in the real estate industry. My versatile background allows me to deliver well-rounded perspectives and drive results through strategic and creative channels. As a servant-leader, I prioritize integrity and collaboration, essential attributes for overcoming challenges and achieving success.

Experience

1. Vice President of Marketing and Strategic Partnerships

   Roomone Solutions

   Dec 2023 — Present

   Spearheaded the rebranding and repositioning of the corporate company, transitioning from a highly consultative procurement process to a scalable, online transactional model.Led the redesign and rebranding of the flagship BigCommerce Ecommerce website, boosting brand awareness and driving increased profitability.Directed all digital marketing efforts, including PPC, SEO, digital advertising strategy, and print marketing, ensuring alignment with overall business goals.Drove business transformation by developing and implementing a strategy designed for greater operational efficiency and scalability.Developed strategic partnerships with leading branded hotel groups, driving awareness and increasing adoption of services through targeted collaboration and co-marketing initiatives.Managed an ecommerce, sales team, cross-functional teams, collaborating with design, product, and sales departments to execute integrated marketing initiatives.

Education

• University of California, Berkeley

  BA