Myles Leighton

About Myles Leighton

Successfully bridging the gap between behavioral economics and UX/CX strategy, while supporting product growth and business development with multi-disciplinary teams. I have a strong passion for profiling, discovery, and implementation of behavioral principles with high in-the-filed effect size. My experience has proven to bring excellent bottom-line results in the face of external interference.With a physical intuition about psychology and background as an experimental psychologist, practicing behavioral economics, I “see” the gears and levers to find powerful, reliable efficiencies and innovations faster than conventional UX/CX research teams. Whether in the data cloud, the experiments, or both, I find the right direction and execute swiftly when testing users.I am considered a customer-centric T-shaped expert for both B2B, B2C, and B2B2C behavioral economics and UX/CX research areas. My expertise enables highly desirable and habit-forming product use that has proven to acquire target behaviors quickly, reliably, and with stunning long-run KPIs. I like heavy evaluative work, including rapid iteration testing, usability, and concept testing in fast scrum environments.I excel at ICP discovery as well, while conducting many methods of customer-centric research and developing behavioral designs, strategies, and implementations, while amazing key stakeholders and exceeding leadership\'s goals.Graduated with honors, earning an ALB and GSASP in psychology from Harvard University, and an ALM in decision science from Duke University. Apprenticeship and graduate work conducted at the Center for Advanced Hindsight under Dan Ariely, New York Times Best-selling author and World-renowned expert on behavioral economics.STRENGTHSLeadership. Integrity. Emotional Intelligence. Behavioral Economics, Habit Formation. UX/CX Research, User Testing, Strategy, and Lo-Fi Design. Qualitative and Quantitative Analysis. Data Analysis and Presentation. RITE Testing. Marketing and Product Innovation. Customer Journeys. Behavioral Environment Evaluation. Loyalty. Perception and Judgment Engineering. Choice Architecture. Gamification. Monetization. Validation. Communication. Scrum/Agile.More confirmation awaits you below.

Experience

1. Business and Product Development, Behavioral Economist

   The Intellify

   Jan 2023 — Present · Austin, TX, US

   I help companies keep customers and gain new ones.Experienced innovation architect leveraging behavioral design with myriad principles and frameworks to create products that people fall in love with and frequently use.• Leverage entrepreneurial skills to develop and validate a customer-centric product idea that gets habitual use and steady traction.• Responsible for design oversight, testing, behavioral frameworks, growth, loyalty, engagement, and monetization implementations.

Education

• Harvard University

  ALB, Psychology

  2007 — 2011

• Harvard University

  GSASP, Social Psychology

  2010 — 2010

• Duke University

  ALM, Decision Science / Behavioral Economics

  2011 — 2013

Skills

• Market Research
• Competitive Analysis
• Start-Ups
• Behavioral Economics
• Marketing
• Research
• Project Management
• Analytical Skills
• Business Development
• Gamification
• Strategy
• Training
• Business Analysis
• Predictive Modeling
• Social Change
• Consulting
• Analytics
• User Experience
• Business Strategy
• Marketing Strategy
• Social Media
• Behavioral Finance
• Management
• Consumer Behaviour
• Entrepreneurship
• Product Development
• Analysis
• Predictive Analytics
• Behavioral Design
• Leadership
• Marketing Communications
• R
• Strategic Planning
• Data Analysis
• Experimental Design