Mylene Valbuena
IQVIA
- Role
- Principal, Client Engagement at IQVIA
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Mylene Valbuena
Leader with a customer centric and data savvy approach, who has 20+ years of business expertise in Customer Success, Marketing Measurement as well as Communications Planning Strategy. Long term relationship builder with a track record of successful multi-year renewals. Data driven analytics expert who delivers transformative business results backed by AI powered technology. Natural ability to sell strategic ideas through effective research, collaboration, idea advocacy, and negotiations. Passion for people, team building, analysis, problem solving, technology and customer growth. Expert user of Marketing Evolution’s SaaS UI as part of UAT, to scale up customer usage and adoption by +50%. Performance driven partner who identifies opportunities to increase ROI up to +30% via closed-looped measurement fueled by machine learning for customers.
Experience
Principal, Client Engagement
Oct 2025 — Present
Education
University of Delaware
Bachelor's degree
Skills
- Media Research
- Outdoor Advertising
- Traditional Media
- Sem
- Interactive Advertising
- New Business Development
- Media Strategy
- P&L Analysis
- Marketing
- Digital Video
- Data Analysis
- Video Advertising
- Interactive Marketing
- Social Media Marketing
- New Media
- Business Development
- Behavioral Targeting
- Digital Media
- Online Marketing
- Online Advertising
- Radio
- Brand Development
- Social Media
- Digital Strategy
- Media Planning
- Mobile Marketing
- Advertising
- Search Advertising
- Ppc
- Management
- Google Analytics
- Marketing Strategy
- Native Advertising
- Television
- Media Buying
- Display Advertising
- Strategy
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