Mylene Primard
Director of Sales - National Account @Bacardi
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WORK HISTORY
Director of Sales - National Account @Bacardi
Miami, FL, US
Leading a team in charge of major national off-premise chains - Grocery, Drug, and Large Liquor channel.
EDUCATION
École Supérieure de Commerce Et de Management - ESCEM
MBA equivalent, International Business
San Francisco State University
MBA, Business Administration and Management, General
Ritsumeikan University
International Exchange Program, Japanese Studies
ABOUT MYLENE PRIMARD
Innovative sales and marketing MBA leader with a strong portfolio of successes positively impacting profitability, market share, and visibility of diverse global organizations. Generate enthusiasm, participation, and support from teams and individuals at all levels. Bilingual; fluent in French and English. High energy, curious and focused, moving easily from vision and strategy to implementation, problem solving, and follow-through. Experience growing category leading brands as well as craft/incubation brands with a demonstrated value creation growth mindset. Move the business forward through passion and commitment as well as development of teams based on trust, empathy and motivational approach.Expertise in: National Account Management On and Off-Premise, Commercial Planning & Activation, Trade/Shopper Marketing all channels, Territory Sales Management and Development, Supplier-Distributor Relations, Channel Strategy, P&L/A&P Budgeting
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