Mylaina Valton
Sales Manager Central and Eastern Europe @Integral Ad Science
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WORK HISTORY
Sales Manager Central and Eastern Europe @Integral Ad Science
Berlin, DE
Key tasks: Develop the commercial strategy and drive growth with independent agencies and Managed Service Providers across the CEE market. Prospect and manage a mid-market portfolio with a strong, growth-oriented pipeline. Strengthen client relationships and increase adoption of IAS solutions, with a particular focus on programmatic use cases (optimisation, media quality, brand safety). Advise clients on performance and best practices through Total Visibility. Identify growth opportunities and provide tailored recommendations. Collaborate with Customer Success, Product, and Internal Commercial teams to ensure seamless execution and measurable impact.
EDUCATION
Ludwig-Maximilians-Universität München
Exchange Program (ERASMUS), Marketing | Communication | Media
Sciences Po
Master in Communication, Media and Creative Industries (English Track)
Sciences Po
Bachelor of Arts - BA
ABOUT MYLAINA VALTON
International profile | Media & Digital Advertising Expert | Programmatic & CTV Enthusiast | Trilingual (FR/GER/EN)With a solid background in media sales and a strong international outlook, I bring experience across traditional and digital advertising ecosystems.From TF1 PUB in France—where I led international campaigns across linear TV, sponsorship, digital, and special operations—to Comcast Advertising in Germany—where I specialized in programmatic buying and advanced digital video formats (CTV, OTT, OLV)—I’ve built a comprehensive view of the global media landscape.In my current role as Independent Agency Sales Manager (CEE), I focus on driving growth with independent agencies and MSPs, strengthening client relationships, and expanding the adoption of IAS solutions with a particular emphasis on programmatic optimization, media quality, and brand safety. Curious, driven, and collaborative by nature, I aim to continue developing my international career, delivering strategic value, and leveraging my expertise in advertising and media sales across dynamic, challenging environments. Berlin | Munich Let’s connect!#advertising #international #measurement #optimisation #marketing #sales #media #trade #programmatic #digital #ctv
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