Myken Garcia

Senior Manager of Artistry & Education @Orveon Global

NY, US

Within this role, I help develop and design workshops and training programs for makeupartists nationwide, ensuring consistency with Orveon Global\'s standards and each brand\'s vision. I collaborate closely with marketing and product development teams to conceptualize and launch new cosmetic lines including testing and collaborating on shades and products, infusing artistic creativity into each product. By providing creative direction, I align makeup artistry with brand messaging and work with the social media team to generate impactful content for various platforms. I also manage high-profile events, including fashion shows, influencer events, and brand launches to boost brandvisibility and foster customer engagement, creating memorable experiencesthat resonate with audiences. In my role, I also help advance strategic business initiatives by working closely with the Executive Director of Global Education & Artistry, Global Beauty Director, Director of Global Education Development, and Regional Education Leads to develop and execute a progressive blended learning strategy. I provide expert consultations and makeup applications, ensuring clientsreceive personalized service that enhances their beauty and aligns with bareMinerals, Buxom, and Laura Mercier\'s brand philosophies. I also develop and implement makeup techniques tomaintain consistency in application and uphold brand standards across various platforms, supporting the brand’s image and reputation.Key Achievements:* Increased national presence through 20-30% travel, along with leveragingexpert communication skills to deliver effective training on artistrytechniques and product knowledge.* Boosted brand awareness through partnership with influencer team; drovesuccessful influencer events for bareMinerals.* Enhanced consumer experience with product formulas by working withmarketing and education teams on shade migration strategies.

University of Phoenix

Bachelor's degree

PR at Partners Salon

Cosmetology

Mt. Diablo High School

Diploma