Catherine Myers

About Catherine Myers

I take great pride in my work. From a young age, this started in my love for drawing and painting. I remember one of my first art classes; I was frustrated with the way the petals of a flower were turning out. My teacher saw that I was stuck. I put the brush down and we walked back from the painting, together. We talked about what wasn’t sitting well, how I was feeling, she gave me her thoughts, and we tossed around ideas. I made little tweaks and asked for feedback; from her, from my peers, from my mom. I put down the brush again and came back to it later with fresh eyes. The overall process is invigorating, and the outcome fills me with such joy. I love going through all the motions-even when I’m feeling like the piece won’t ever be done. From helping my son construct costumes to creating a business case with my team, I love the process of building something together: feeding off each other’s ideas and arriving to a destination a little different than initially expected. If I don’t understand a concept or need more information, I will research and talk to people until I can grasp whatever it is rattling my brain. When I don’t believe in something and when I start to question what we’re doing, it deeply impacts me. That’s when we “put the brush down” and figure out how best to move forward. I’m passionate and committed to the work and I ache for the beautiful petals. Specialties- Coach-like leadership style; lead a geographically dispersed team interfacing with internal and external partners responsible for providing thought-leadership, market insights, and creating solutions to support digital micropayments- Definition of product strategy and development of product roadmap- Collaborate with colleagues across the organization to develop, enable, and communicate new services; write product artifacts (i.e, announcements, product guide, and marketing material), conduct internal training sessions, and draft technical requirements to define technical product roadmap- Project management of multi-million dollar digital campaigns- Content strategy: review metrics, gather customer feedback, create and analyze content matrix to propose recommendations for existing or new websites- Identify resource allocation for planned and prospective work. Secure resources to meet project and program requirements- Regularly monitor progress project budget and schedule. Outline risks, create mitigation plans and communicate updates to leadership- Manage agencies/vendors for outsourced work

Experience

1. Vice President, Product Management - Digital Micropayments and Creator Economy

   Mastercard

   Sep 2021 — Present

Education

• New York Institute of Technology

  Bachelor

  2002 — 2006

Skills

• Digital Marketing
• Mobile Marketing
• Digital Media
• Copywriting
• Online Advertising
• Strategy
• Direct Mail
• Advertising
• Digital Strategy
• Leadership
• Information Architecture
• User Experience
• Mobile Applications
• Direct Marketing
• Interactive Advertising
• Integrated Marketing
• Interaction Design
• Interactive Marketing