Mayra Mayra Espinoza Espinoza-Williams

About Mayra Mayra Espinoza Espinoza-Williams

Portfolio: // Recent work available upon request Email: m••••••••@gmail.com Mobile: 71••••••64Detail-oriented Visual Strategist with 10+ years of cross-media design, content storytelling, and branding experience. My work for global Fortune 500 companies has honed my ability to deliver innovative and results-driven creative solutions.My passion is digital branding and UI/UX. From brand launches to multi-platform digital experiences, I strategize business goals with stakeholders, manage, and deliver on execution. I adapt to varying aesthetics, mediums and audiences to tailor consumer-centric designs. Most importantly, I always bring my leadership, collaborative spirit, and expertise. E X P E R T I S E: Lead Design | Art Direction- Digital & Print Design - Digital Product Design - Corporate Identity - Style Guide & Design System Management - UI/UX; Responsive Web & Mobile App - Hand and Digital Illustration- Motion Graphics & Video - Concept Development - Vendor Art Direction - Resource & project Management - Brand & asset ManagementE X P E R I E N C E:E-Commerce & CRMLoyalty Game Design & GamificationContent & Copywriting Designing for CMS & Localization Media AdvertisingSocial Media Scrum/Agile & WaterfallT E C H N I C A L A C U M E N:Adobe Creative SuiteDemandware E-commerce PlatformSketch | AbstractFigmaJira | ConfluenceBasecamp SalsifyDAMMicrosoft OfficeKeynoteB U S I N E S S S E C T O R S:Consumer ProductsEntertainment GamingI N D U S T R I E S:BeautyToyYouthFine ArtsB R A N D S:L\'Oreal | NYX Professional Makeup | Mattel | Monster High | Polly Pocket | Barbie | Ever After High | Little Mommy | Hot Wheels | Universal | Bowers Museum | Urban Decay Cosmetics | Old Navy | AMC | Toshiba

Experience

1. Sr Manager, Global Digital Creative & Ui Ux at Nyx Professional Makeup

   L'Oréal

   Jan 2023 — Present · El Segundo, CA, US

   Oversees all Global Brand Digital Design: E-Commerce, E-Retail, Innovation, UI/UX, CRM & Editorial.

Education

• The Art Institute of California - Orange County

  Bachelors of Science, Graphic Design

  2005 — 2007

• Santa Ana College

  Associates Degree, Liberal Arts

  2003 — 2004

Skills

• Mobile Web Design
• Graphic Design
• Game Design
• Branding
• E-Commerce
• Logo Design
• Style Guides
• Concept Development
• User-Centered Design
• Adobe Creative Suite
• Typography
• Rapid Prototyping
• Illustration
• Advertising
• Art Direction
• Digital Media
• Gamification
• User Interface Design
• Corporate Identity
• Microsoft Office
• Creative Direction
• Vector Illustration
• Flash
• Marketing Communications
• Dreamweaver
• Illustrator
• Layout
• Corporate Branding
• Packaging
• User Experience
• Content Strategy
• Flash Animation
• Digital Strategy
• Digital Illustration
• Wireframes
• Indesign
• Print Design
• Storyboarding
• Social Media
• Web Design