Anthony Matthews

About Anthony Matthews

I consider myself a forward thinker; getting inspiration from visionaries like Walt Disney. He knew how to satisfy his customers because he empathized with them. He paid attention; even in the smallest of details. For example, at Disneyland, every \"land\" in the parks has its own unique soundtrack. However, did you know that when you transition between 2 different \"lands\" that there is a separate soundtrack that is a cross between what you hear in both lands so that it seamlessly transitions as you go from one land to the other? That\'s true customer experience. When it comes to my work ethic you can count on me to get things done. I\'m impatient for action and am always asking \"when can we start?\" because I embrace ambiguity. I\'m always considering \"wouldn\'t it be great if.\". Whether I fail or succeed - I always make sure to learn from what I do because I believe in tomorrow. I believe in the greater picture. My vision of the future motivates and energizes me because I have a resilient spirit that pushes me to make my dreams a reality. I make it an effort to learn something new everyday and believe it is important to network with those who are experienced in their respective fields. Top 5 CliftonStrengths: Activator, Futuristic, Communication, Significance, and Competition *Posts are my own and not the views of my employer(s)

Experience

1. Director of Business Development and Content Strategy

   Witl

   May 2022 — Present · Austin, TX, US

   WitL is a restaurant-marketing application that provides merchants with the ability to be shown in an engaging manner through curated short-form videos and cash back opportunities to the consumer. Consider us the matrix between Yelp x TikTok x Rakuten. When the consumer pulls up a restaurant they are met with a ~15 second video highlighting the business and with a cash back opportunity such as \"spend $20 get $10\" where upon dining they scan their receipt and get the cash back to their Venmo. In regards to business development, I oversee the whole relationship with our merchants where I start out by reaching out to various restaurants in Austin to gather interest, setting up meetings so that I could demo our application and demonstrate how we can increase their brand awareness to further help their customer acquisition efforts, creating the short-form video content for the interested merchants\' WitL profile on the application, and having them onboarded by creating their profile and setting up payment. Through these efforts, WitL has almost 200 merchants that provide an array of food to our users. As for the content creation portion of my role, I meet with the merchants to cater their video to best capture consumer interest by highlighting their restaurant whether they are looking to promote a new menu item, a new promotion, etc. After coming up with the plan, I shoot the video of their establishment and food, and then edit the video together to upload on the app. Lastly, I run the Instagram page where I put up to 5 posts a week that highlight our merchants on the app, specific deals that are happening that week, etc. The goal here is to drive not just more merchants to the application, but to drive more app downloads as well by showcasing why our application is different than others out there. I\'ve worked with a few social media influencers and attained new customer downloads as a result.

Education

• The University of Texas at Austin - Red McCombs School of Business

  Bachelor of Business Administration (BBA), Marketing

  2015 — 2019

• Instituto San Joaquín de Flores

  Entrepreneurship in Costa Rica, Maymester

  2019 — 2019