Michael Woolf

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL WOOLF

Experienced Sales and Marketing Leader with a dynamic entrepreneurial spirit, I specialize in devising innovative sales and marketing strategies that drive success and surpass sales targets. I excel in crafting and delivering compelling brand messaging and executing forward-thinking sales and marketing initiatives for national brands. Leveraging over 20 years of industry experience, I coach employees and agency partners on delivering a relevant and concise message that resonates with the target audience. Home Improvement channel expertI have worked in the home improvement channel for my entire career. In the early days, I donned the iconic orange apron, working my way across the store to learn every department from seasonal to lumber. Since then, I have held B2B roles working closely with major national accounts including Home Depot, Lowes, Rona, Home Hardware, Castle, Canadian Tire, BMR and Timber Mart as well as GILLFOR, GOODFELLOW and spancan distribution networks.Expert in the construction materials verticalI have a deep-rooted understanding of the construction materials vertical, gained from both firsthand experience and many years of engaging with contractors. I possess a strong understanding of building codes, construction tools, and building materials, which has enabled me to navigate technical specifications and confidently become the public face of SONOpan and previously, the LeafFilter brands.CPG category experienceDuring my career, I was part of the Lowes store openings in 2007. I helped launch the MET (merchandise execution team) at Home Depot, providing valuable vendor feedback. I’ve worked closely with the merchants to coordinate product training, POG design, product setup, and partnership marketing activities. I’ve designed both off shelf and on-shelf displays at 3M that are still in use today and created best in class POP to support products. AREAS OF EXPERTISE: Digital and Traditional Marketing, Advertising, Presentations & Negotiation, Account Management, Fostering Cultures of Growth, Audience Engagement Strategy, Actionable Marketing Insights, New Opportunity Mining, Conveying Vision + Values, Event management, Team Coaching & Mentoring. SPECIALTIES: Digital Marketing, SEO, SEM, Social Media, G4 Analytics, Business Development, Brand Strategy, P&L Management & Maximization, Recruiting, Construction Materials, Building Practices, Retail Product Promotion, Home Improvement Channel, Marketing Strategies, Leadership Development, Public Speaking, Team Training.