Matthew Johnson

About Matthew Johnson

As a UX Researcher and Anthropologist, I strive to understand why people say, do, think, and feel the way they do, and apply that understanding to develop a better perception of our users, their goals, needs, and pain points in order to build more accessible and efficient digital experiences. My primary focus in qualitative and behavioural research, using various methods such as in-depth interviews, ethnography, and user testing to better understand users. Additionally I have experience in quantitative methods and tools, and enjoy applying a mixed methods approach to my research.Some of my skills include:Qualitative: In-depth interviews, focus groups, usability testing, user testing, field studies, ethnography,heuristic evaluation, response codingQuantitative: Surveys, A/B testing, card sorting, unmoderated user testingTechnology & Tools: Qualtrics, Atlas.ti, Adobe Analytics, Excel, SPSS, basic R, Figma, Tableau

Experience

1. Ux Researcher

   Thomson Reuters

   Jun 2022 — Present · Toronto, ON, CA

   Leading foundational research for Thomson Reuters’ digital commerce platform and end-to-end purchase funnel, contributing to an increase in digital sale and renewal conversion- Conducting agile directional research through rapid research, providing design and engineering with quick and impact insights- Collaborating cross-functionally with the digital optimization team to combine qualitative and quantitative user behaviour and motivations to improve product discovery paths and website experience personalization.

Education

• Bader College

  British Archaeology

  2015 — 2015

• University of Waterloo

  Master of Arts - MA - Withdrawn in good standing, Biological Anthropology

  2016 — 2018

• University of Waterloo

  Bachelor of Arts (B.A.), Honours Anthropolgy

  2012 — 2016

• Centennial College School of Business

  Graduate Certificate, Market Research and Analytics

  2019 — 2019