Michael Wilkerson

About Michael Wilkerson

With over 15 years of marketing and client development experience, I am a growth leader who specializes in the home furnishing industry. I have a track record of developing and implementing B2B marketing strategies that drive penetration and engagement for Synchrony\'s licensees, such as Ashley Furniture. I also have a knack for building and maintaining strong relationships with C-suite executives, sales teams, and external partners.As the VP Licensee Growth Leader at Synchrony, I lead a team of marketing professionals who collaborate with the Synchrony sales organization to enable and scale growth initiatives across multiple licensees, POS systems, and sales cultures. I leverage my expertise in web optimization, brand development, advertising consulting, content strategy, and sponsorships to create and execute omni-channel marketing campaigns that deliver results. I am passionate about solving complex problems, creating value for clients, and growing Synchrony\'s business.

Experience

1. VP Licensee Growth Leader

   Synchrony

   Feb 2022 — Present

   Establish B2B marketing strategy and development of initiatives to grow penetration at Ashley Furniture licensees engaging with C-suite leadership. Actively partner with the Synchrony sales organization to enable and scale growth initiatives across multiple licensees, POS systems and sales cultures.

Education

• Wright State University

  BS Business, Marketing

  2005 — 2009