Michele Whaley

Vice President of Marketing @FYZICAL Therapy & Balance Centers

Provide overall guidance and leadership to the internal marketing support team and resources for FYZICAL HQ. • Lead, evaluate and manage all relationships w/external agencies to support the brand\'s marketing campaigns, initiatives, resources, and tools. • Responsible for ensuring the marketing team creates value to our franchisees and their operators by providing support and assistance resulting in favorable franchisee scores. • Analyze and improve operational efficiencies and value creation of the Marketing Department internal resources, processes, and services as well as external vendors and agencies. • Develop, present, and execute annual strategic national marketing and advertising plans. • Direct teams in development of the strategy, creation and execution of marketing campaigns, tools and resources built to drive sales and traffic at the local level. • Supervise key vendor activities and work closely with the brand marketing, field marketing, web/digital and creative teams to ensure quality service and products that adhere to brand standards are provided to franchisees. • Manage all areas of traditional and digital marketing/technology including PR, website, media planning, digital advertising, and social media. • Work closely with teams to produce creative marketing, collateral materials, and digital content to elevate the brand. • Track and communicate results of marketing plans to franchisees and adjust plans accordingly while working closely with team to document, educate and train on marketing best practices. • Create, plan and management of all annual marketing budgets. • Oversee communications team to effectively manage corporate communications and key messaging internally and externally. • Evaluate and identify opportunities to lead team in revamping internal marketing systems and tools used by franchisees to improve efficiencies and user experience.