Michele Whaley

About Michele Whaley

Strategic, people-first marketing leader with 20+ years of experience driving growth for…

Experience

1. Vice President of Marketing

   FYZICAL Therapy & Balance Centers

   Jun 2019 — Present

   Provide overall guidance and leadership to the internal marketing support team and resources for FYZICAL HQ. • Lead, evaluate and manage all relationships w/external agencies to support the brand\'s marketing campaigns, initiatives, resources, and tools. • Responsible for ensuring the marketing team creates value to our franchisees and their operators by providing support and assistance resulting in favorable franchisee scores. • Analyze and improve operational efficiencies and value creation of the Marketing Department internal resources, processes, and services as well as external vendors and agencies. • Develop, present, and execute annual strategic national marketing and advertising plans. • Direct teams in development of the strategy, creation and execution of marketing campaigns, tools and resources built to drive sales and traffic at the local level. • Supervise key vendor activities and work closely with the brand marketing, field marketing, web/digital and creative teams to ensure quality service and products that adhere to brand standards are provided to franchisees. • Manage all areas of traditional and digital marketing/technology including PR, website, media planning, digital advertising, and social media. • Work closely with teams to produce creative marketing, collateral materials, and digital content to elevate the brand. • Track and communicate results of marketing plans to franchisees and adjust plans accordingly while working closely with team to document, educate and train on marketing best practices. • Create, plan and management of all annual marketing budgets. • Oversee communications team to effectively manage corporate communications and key messaging internally and externally. • Evaluate and identify opportunities to lead team in revamping internal marketing systems and tools used by franchisees to improve efficiencies and user experience.

Skills

• Retail
• Strategic Planning
• Franchise Consulting
• Web Marketing
• Market Planning
• Fundraising
• Social Networking
• Sponsorship Activation
• Marketing Communications
• Brand Development
• Leadership
• Media Buying
• Social Media Marketing
• Marketing Strategy
• Online Advertising
• Strategy
• Direct Marketing
• Marketing Management
• Corporate Social Responsibility
• Customer Service
• Management
• Corporate Websites
• Digital Marketing
• Collaboration
• B2b
• Creative Direction
• Project Planning
• Radio Advertising
• Social Media
• Advertising
• Online Marketing
• Budgets
• Directing
• Television
• Public Relations
• Marketing
• Critical Thinking
• Corporate Branding
• Digital Media
• Creative Strategy