Michael Wynne
Senior Digital Marketing and Media Strategy
- Role
- Senior Digital Strategist at IQVIA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michael Wynne
Deep experience in digital roles such as media director and strategic planning lead driving customer acquisition success for Fortune 500 clients. Mentor of upcoming talent in the ever changing world of digital media, navigating the art and science of strategic online planning to meet client\'s current and future needs. Specialties: strategic planning, negotiation, display media strategy, digital media planning, paid search, social media, online marketing, analytics, customer acquisition, market research, optimization, digital marketing technology, database management systems, consumer data enhancement, database marketing, digital audience measurement, performance-based marketing, email advertising, display advertising, display retargeting, mobile advertising, email service providers, multichannel marketing
Experience
Senior Digital Strategist
Sep 2024 — Present · Parsippany, NJ, US
Serve as both an internal and client-facing expert on programmatic and social performance marketing strategy and executionLeverage a data-driven approach to selection of appropriate digital media channels based on client goals and key performance indicatorsActively optimize digital campaigns through hands-on managementProvide insights and perspectives on the future of digital media, addressing industry shifts and their impactAnalyze data to uncover key insights and effectively communicate findings to clientsReview media pacing reports and evaluate performance against KPIs
Education
William & Mary
Bachelor of Arts, Psychology
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